The clear choice for businesses that demand performance, true whitelabel control, and a price that doesn't punish you for scaling.
Unlimited sub-accounts and SaaS mode on one $99/m plan — no $297 or $497 tier jump.
Every account gets its own branded desktop & mobile app, login page, help docs, and API domain. No GHL/LeadConnector branding bleeding through.
Dedicated databases per account, 3 global regions (US, EU, AU), and data sovereignty — not a shared cluster.
NextGen is built with SvelteKit. HighLevel is a Vue 2/3 mesh of 60+ micro frontends — more moving parts, more bloat, slower loads.
The clear choice for businesses that demand performance and value.
| Platform Feature | NextGen | HighLevel (GHL) | Comparison Details |
|---|---|---|---|
| 3 Sub Accounts | $99/mo | $97/mo | GHL entry plan — capped at 3 accounts |
| Unlimited Sub Accounts | $99/mo | $297/mo | 67% Cheaper |
| SaaS Mode (auto account creation) | $99/mo | $497/mo | 80% Cheaper |
| Core Platform Features | |||
| Multi Brand | GHL restrict you to 1 brand, we let you brand every single account and re-sell agency accounts | ||
| Whitelabel Desktop & Mobile App | Included | $497/m upsell | Every single account can have their own branded desktop and mobile app, whereas GHL only allow the agency to have their logo on the app for $497/m |
| Unlimited AI Agents | GHL restrict to 20 | ||
| Isolated Databases Per Account | Every account gets their own dedicated database — not a shared table cluster | ||
| Data Residency & Sovereignty | 3 global regions (US, EU, AU). Physical DBs + backend in each country. Regions independently siloed. No data ever leaves its country except user login | ||
| HIPAA Compliance | $10/mo per account (max $300/m) Coming Soon | $297/m | Our HIPAA add-on is affordable and flexible — no long-term lock-in compared to GHL's $297/m flat fee |
| Unlimited Customizable Dashboards | Standard analytics | ||
| Unlimited Websites | Unlimited domains | ||
| Unlimited Sales Funnels | High conversion templates | ||
| Locked Pages | Password protect pages in funnels or website builders | ||
| CRM | Lead capture and tracking | ||
| Pipelines | Drag and drop kanban boards | ||
| Completely customizable interface | Customize every single part of the platform, no CSS or complex JS required | ||
| Forms & Surveys | Unlimited submissions | ||
| Bookings & Appointments | Calendar sync | ||
| Automation Flows | Visual flow builder | ||
| Courses, Memberships & Communities | Unlimited memberships | ||
| Tracking & Analytics | Dashboard visualization | ||
| Invoicing | Collect payment the way you want with automated payment receipts | ||
| Documents & Contracts | E-signature collection | ||
| Client Portal | Let clients view transactions, upcoming invoices and manage their subscriptions | ||
| Unlimited Sub-Accounts | Multi-tenant isolation | ||
| Resellable Accounts | Your accounts can resell their own sub-accounts (if you allow them) | ||
| QR Tickets | Generate QR codes automatically for tickets that when scanned "check-in" a user | ||
| Granular Permissions | Complete control of every single Create, Read, Update, Delete for every single part of the platform | ||
| Customizable Plans | Price everything on a $ or % markup with true multi-currency support | ||
| Customizable Login Page | Full brandable login experience for every client | ||
| Whitelabel help docs | HighLevel and LeadConnector branding bleeds through with many links going to HighLevel pages | ||
| Whitelabel API docs & domains | Customize the backend api url to your domain, and get our API Docs completely custom branded for your agency. | ||
| Route Optimization | Optimize routes for field service techs just like Housecall Pro and other service based CRMs. | ||
| Timeline view | We let you display data based on times and due dates that are important to you. HighLevel don't. | ||
| Multi Tier Affiliate Platform | HighLevel have a single tier affiliate system, we allow you to build structured tiers and keep track of revenue and comms every step of the way. | ||
| Communication & Messaging | |||
| Universal Inbox | Multi-channel routing | ||
| True Email Inboxes | HighLevel doesn't separate mail into inboxes, it's just 1 giant inbox and you can't filter by channel | ||
| Email Marketing | HTML email templates | ||
| SMS Marketing | Drip automation | ||
| Phone System & Tracking | Call recording and tracking | ||
| Android SMS | Use your Android phone to send SMS through the platform | ||
| WhatsApp Personal | Use your personal WhatsApp throughout the platform | ||
| iMessage | 2 way messaging directly in the platform | ||
| Telegram | 2 way messaging directly in the platform | ||
| Communication Pricing | |||
| Phone Numbers | $1-2/m | $1.15-2.15/m | Up to 13% Cheaper |
| Outbound Calls (per min) | $0.015/m | $0.0166/min | 10% Cheaper |
| Inbound Calls (per min) | $0.01/m | $0.01165/m | 14% Cheaper |
| Voice AI (per min) | $0.08/m | $0.14/m | 43% Cheaper |
| Call Recording (per min) | $0.002 | $0.0025/min | 20% Cheaper |
| Call Recording Storage | $0.0000058 | $0.0005/min/mo | 99% Cheaper |
| SMS Outgoing (per msg) | $0.007 | $0.0083 | 16% Cheaper |
| SMS Incoming | $0.007 | $0.0083 | 16% Cheaper |
| Email (per msg) | $0.0006 | $0.000675 | 11% Cheaper |
| Dedicated IP (per mo) | $49/m | $59/m | 17% Cheaper |
| AI Pricing | |||
| AI Assistant | $0.04 | $1+ | Up to 96% Cheaper |
| AI Site & Page Builder | $0.05 | $1+ | Up to 95% Cheaper |
| Platform Subscription | $99/mo | $497/mo | 80% SAVINGS |